Japan Business 101 - Keys for Success in Japan

09:45-10:00 Registration

10:00-10:05 Mr. Ze`ev Lavie, Director, International Relations Div.,

The Federation of Israeli Chambers of Commerce

10:05-10:10 Adv. Zeev Weiss, Chairman, Israel Japan Friendship Society & Chamber of Commerce

10:10-10:25 Ms. Rie Matsumoto, Economic Attaché of Japan in Israel

"Overview of the current Japanese nationwide/local industry"

10:25-12:00 Ms. Yifat Vered, Founder, Israel-Japan Consulting and Business Development

“Lost in Translation” Is Doing Business in Japan “Chotto Muzukashii or A Little Hard”?

• What every company should know before approaching the Japanese market.

• Understanding Japan’s business codes and behavior in order to overcome the challenges of doing business in Japan

• How to use Japanese negotiations tactics when a conflict arises

12:00-12:10 Ms. Noa Heinemann, Director, Asia-Pacific Dept., Ministry of Economy and Industry

"Introduction to the Foreign Trade Administration and the Economic section in Tokyo"

12:10-12:20 Refreshments

12:20-12:50 Mr. Andrew Springthorpe, Senior Executive Vice President,

SBC Group (Japan) and Sumida Tax & Accounting Office

“Stepping Stones to Success in Japan”

12:50-13:20 Ms. Yifat Vered, Founder, Israel-Japan Consulting and Business Development

The Opportunities of the E-Commerce Market in Japan

Japan's e-commerce market is the third largest and the fastest growing in the world. If you are interested in the e-commerce market or have a unique technology developed especially for this market, come find out why Japan should be your target.

13:20-13:45 Ms. Sophiya Berezansky, Closing Remarks & Discussion, General Manager,

Israel Japan Friendship Society and Chamber of Commerce